Welcome to AURUS, a Company of Fine Jewels.
Aurus is a shared dream to create a young, exclusive and
modern brand that offers a certain design sensibility
within a boutique set-up thereby making the experience of buying jewelry very personal.
At Aurus, we combine simplicity with elegance to design jewelry that is classic and timeless. With uncompromising standards of craftsmanship, use of the finest quality of jewels and a founding philosophy of highest ethical standards, Aurus is catered towards a clientele that seeks quality and authenticity.
Aurus is a collective initiative of Kunal & Puja Shah.
Puja Shah | Co-Founder & Designer
Puja is a qualified jewelry designer. A biochemist by education, Puja discovered her artistic leanings in New York where she originally went to pursue a Master’s in Genetics at the New York University (NYU). The creative bug in her soon took over and she gave up her NYU program to pursue Jewelry Design at the Fashion Institute of Technology (FIT), New York’s premier design school.
An avid art lover, Puja was actively associated with New York’s finest museums – the Metropolitan Museum and the Brooklyn Museum of Art. These affiliations have a vivid influence on Puja’s creations as she employs her design sensibility and exposure to the world’s best art in her jewelry. Puja moved back to India in 2002 and launched her jewelry design studio in 2003 for bespoke jewelry. She has exhibited her designs in jewelry shows and has participated in international art/jewelry conferences. Aurus represents the next step in her journey from running a design studio to setting up a boutique jewelry store.
Kunal Shah | Co-Founder
After graduating as a chemical engineer, Kunal went on to pursue his Master's in the United States. He worked with Deloitte Consulting in New York before returning to India in 2002 after which he joined AIA Engineering Limited, where he is currently the Executive Director-Finance.
'Kunal's LinkedIn Profile'
AURUS brings together Puja and Kunal with a classic left-brain / right-brain combination. While Puja leads the design and customer engagement, Kunal drives the brand strategy and operations side of the business, besides being an investor for the venture.
Being married to each other, for Puja and Kunal, Aurus represents a shared dream to create something special, to evolve from being friends to spouses and now to partners.
"I have bought many pieces of jewelry from Puja for myself and my daughters who are also fond of Puja's work. We like almost all the pieces that we see and it comes to a point where surprisingly Puja had to tell my daughters not to purchase any more from that particular collection.
When I come to Puja, I am always sure about integrity which includes quality, rates and everything else. She will never mis-guide me for anything so I am at ease while shopping for my jewelry as it is my investment for future, of course with the pleasure of wearing it. I appreciate Puja's straight forwardness.
Whenever I go to other jewelry shops, I like few pieces amongst many while when I come here I like many pieces. But most importantly, my confidence in her comes first."
"I bought my wedding necklace and a handful of other small pieces from Aurus. I had an idea of what I wanted and Aurus adapted the idea to create beautifully crafted pieces, which were truly unique.
The personalized service was impeccable. I was looped in at every step and that made all the difference! After discussing my ideas and consulting on the best way forward, everything was completed without any problems.
The results were amazing! It was a fantastic experience and I have continued to purchase from Aurus ever since."
"I have been buying jewelry regularly from Puja. A mix of earrings, rings and bracelets. Experience was good which is why I go back there again and again.
The designs are what i like, they are different than the usual stuff you get in the market. The mix of stones with the diamonds giving it a very Indo western look and Puja does experiment with different and unique designs which give an edge over the rest."
"I have bought multiple pieces from Puja ranging from a small ring to a neck piece. The experience was personalized and professional at the same time in all aspects, may it be review meetings or delivery dates and the dealing was very transparent.
The unique selling point of Aurus that would make me want to buy again would be the design which blends uniqueness, style and customization per our liking and taste!"
"The best thing about Aurus is that their designs are quite different from the usual jewelry you find in the market. I really like that and so I bought earrings and bracelets from Aurus. Till date, the compliments have not stopped!"
Diamonds are one of the hardest known natural materials, but when se in jewelry, they can be quite vulnerable and need great care.
To clean the diamonds use a a mix of warm water and mild soap/detergent. Use a soft brush to clean. Once it is cleaned, rinse it using a strainer and dab it clean using a dry cloth.
Taking care of your jewelry in advance can help prevent a lot of damage to your precious piece.
"Every bride-to-be has pictured how her wedding will be, right from the venue, to the decor, to clothes and jewellery.
At Aurus, we put together all her ideas, and working with a budget that has been provided, help customise jewellery that completes her vision of a perfect wedding.
The adjoining video says it all. Do check it out."