Custom-made Jewelry vs Ready-made: Who Will Win?

Published: Tue, Jun 05, 2018
Reading Time: 3 Minutes
custom made jewelry

Amanat, a bride to-be, once came to us to seek advice. She told us that she had a perfect vision of how she wanted her wedding to be and described it as below: “marigolds, shehnai, the chants, holy fire, crimson ghagra with zari. And for jewelry, I would like gold and polki necklace with big jhumkas—something very traditional and something that I will cherish for years. And for the reception, white roses and white candles, a silver gown with a diamond choker and long chandelier earrings, very classic jewelry that will enhance the elegance of the night. That's my wedding! And that is how I want my jewelry to be as it will complete the perfect vision of my wedding.” Her dilemma was that she exactly knew how she wanted her wedding jewelry to look like but she could not find anything that matched her vision in the stores that she visited. And so our answer to her was very simple—“Go for custom fine jewelry!” For every bride to-be who faces a dilemma like Amanat, I will summarize briefly why you should go for custom made jewelry for your wedding.

Custom Made Fine Wedding Jewelry

If you are in the market to buy jewelry, especially for your wedding, you may be spoilt for choices available to you. Although there is a sufficient and diverse variety of a jewel available in the market, there is a small chance that you will find that perfect chandbali that has red enameling on it, or that diamond necklace that will accentuate your reception gown. For your wedding jewelry, you want the design to be perfect, the craftsmanship to be flawless and the price to be just right! And all these concerns are addressed by customization. There is a certain charm to having custom made jewelry that beats any piece of jewelry that you would buy off the-shelf. Let us list the merits of having custom fine jewelry for your wedding and simultaneously address concerns that one might have regarding the same. Every piece of jewelry that you have customized is a one-of-a-kind piece. There is a rare chance that anyone around you will have a similar piece like yours, so in that sense you will be the proud owner of a unique piece of jewelry.

custom made jewelry

You can seek the services of a reputed jewelry designer who can help you with the process of having your jewelry designed and made. From putting your ideas on a piece of paper to translating it into design options to having the actual piece made, the designer can hand hold you through the entire process of customization. And if it concerns you that you cannot visualize what is represented on the paper to turn out the way it was envisaged, you can always ask for the wax model of the piece. The wax model will give you an accurate idea of the design and size of the jewelry.

Each jewelry piece is worked upon very precisely, using the highest quality of metal and stones, creating something that is flawless. The expertise and skill of the craftsman, under the supervision of the designer, allows the jewelry piece to be created in the same way that you have envisioned. Customization also enables you to re-work that special pendant that your grandmother gave you or your mom’s wedding jewelry that holds a lot of sentimental value. You can work with your designer and explore possibilities of having the heirloom piece incorporated in your jewelry.

Jewelry making is an art that has been perfected and passed from one generation to the other. You would rather work with someone who is directly connected to supervising and making the jewelry then deal with a retail store salesman, who does not have the practical skills and knowledge that goes in making a jewelry piece. Modern technology and supply-chains have become so complex that it’s increasingly difficult to know where and how an item is made, where the raw materials were sourced from etc.

Customization helps connecting directly with someone who allows you to bypass the wholesalers, importers, distributors and retailers and it provides you with transparency throughout the process It is a myth that custom-made jewelry is more costly than something that you buy off the shelf. Retail stores have high markups on their goods due to their high over-head costs. As opposed to that, there is minimal peripheral expense incurred when you buy custom-made jewelry from someone working out of a studio or a boutique store. So, the cost of the jewelry may be comparable or even lower when you opt for customization.

Amanat opted for customization of her wedding jewelry and she chose to take help of Puja Shah, jewelry designer and co-owner of Aurus Jewels. So, if you are a bride to-be and are in the shoes of Amanat, not knowing where to look for your wedding jewelry, you now know what to do!


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