Aurus X Met Gala 2019

Published: Thu, May 09, 2019
Reading Time: 2 Minutes
Aurus X Met Gala 2019
The Met Gala, is an annual fundraising event for the benefit of the Metropolitan Museum of Art's Costume Institute in New York City. It marks the opening of the Costume Institute's annual fashion exhibit. Each year's event celebrates the theme of that year's Costume Institute exhibition, and the exhibition sets the tone for the formal dress of the night.
This event, over the years has become one of the most prestigious and sought-after happenings or the fashion world.
I came across the theme for this year’s MetGala - “Camp: Notes on Fashion” and the first image that I had in my head was a very dressed-down look on the red carpet- army fatigues, grunge et al. Until I looked up Susan Sontag’s essay from 1964, on which the theme for MetGala 2019 was decided, and this prompted me to delve deeper into things that are “Camp-y”. (Sontag was an influential and notorious essayist, philosopher, and filmmaker whose work touched on the media, human rights, photography, and communism)
The essay described “Camp” as a cult- a kitsch-aesthetic which is difficult to be described in a few lines, a sensibility that cannot be bound in a realm of fixed attributes and a taste in a way of things that is esoteric, unnatural, exaggerated, passionate and theatrical, to name a few.
It has leanings towards Gothic and Art Nouveau periods, borrowing from them a  flamboyant and whimsical sense of style. A variety of attributes/ persons that can be classified under the wide umbrella of “Camp” are:
-Swan Lake
-Flappers (Women of the 1920’s)
-Tiffany’s Lamp
-Greta Garbo
-Lady Gaga
-Iris Apfel
Camp Aurus- this is how it would look like!
The brand ethos of Aurus employs a very classic, simplistic and a timeless approach. But in this image, keeping in mind the theme of MET Gala 2019, we have re-imagined our logo to give a very “Camp-y” feel to it.
Anna Wintour, the US editor-in-Chief of Vogue, who chairs this famed annual event describes “Camp” as an over-exaggeration of one’s style- something like a woman dressed in an outfit of four million feathers and walking down to her local bodega to buy a piece of gum!
Here’s our take on “Camp”, a glimpse of “Camp-y” attributes in the
Indian context and 
of course- jewelry! All this information shared is a combination of research and our interpretation of the theme.

When traveling for a destination wedding, it's important to choose Indian wedding jewelry that is travel-friendly. Opting for compact and sturdy pieces will make transportation easier and reduce the risk of damage. Consider jewelry that can be easily stored and won't take up much space in your luggage. Pieces like stud earrings, pendant necklaces, or delicate bracelets can be versatile options that can complement various outfits without taking up too much room.

By taking into account the climate, location, and travel-friendly aspects of your destination wedding, you can select the perfect jewelry that will not only enhance your bridal look but also withstand the conditions and make your special day even more memorable. Confused about which jewelry pieces to choose for your destination wedding? Read along for tips to help you make the right decisions!


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